Music’s Biggest Night

Brooke Sauceda, Reporter

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Why was that the viewing of the award show was so low this year?

Dubbed “music’s biggest night” the 2018 Grammys proved to be music’s biggest flop of the year. Despite having a starstuded lineup of performers featuring Kendrick Lamar, Jay-Z, Kesha, Rihanna, Cardi B, Pink and many more this year’s award show had its lowest number of viewers since 2009 with 19.8 million. Although the stage was set for an impressive mix of honoring music’s best and appropriately flashy performances, they seemed to combine to form an overall lackluster performance.

The biggest winner of the evening didn’t help the show’s viewership at all as many people disagreed with Bruno Mars’ 24k Magic winning album of the year along with him winning five other awards.

Mars, although an entertaining performer whose music is a combination of pop and R&B, he produces the most traditional radio pop music out of all the other nominees. He won the award over Childish Gambino, Lorde, Jay-Z, and Kendrick Lamar.

Mars’ two biggest singles from the album were 24k Magic and That’s What I Like. The two songs, while the lyrics are catchy and the beat moves them along, are not exactly worthy of a Grammy. However, they do seem to fit what CBS is all about: politically neutral media. As for the other artists nominated in the album of the year category their songs are full of political opinions and seemingly “inappropriate” themes.

Politics seemed to be missing from the award show altogether. Many viewers felt that the non-political approach was safe and a missed opportunity to address some of the numerous political issues swirling the media nowadays.  

However, one moment of the night that discreetly addressed political issues was also one of the best performances at the event. Kesha sang her comeback single Praying, a song dedicated to her former music producer Dr. Luke who she accused of sexual assault, with Cyndi Lauper, Camila Cabello, Andra Day, Julia Michaels and Bebe Rexha and the Resistance Revival Chorus. The performance was powerful and brought many people watching, those there and at home, to tears.

The show as a whole moved at steady pace but there seemed to be some technical issues behind the scenes. Some performers were hard to hear and at one point the viewers at home could hear technical commands from a back stage mic.

As for the lack of views it seemed to come down to a lack of diversity in the performances along with the unoriginal and traditional nominees that didn’t properly represent the new and upcoming music that the Grammys are meant to showcase.   

 

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Music’s Biggest Night